AIS is New Zealand’s largest private tertiary education institute and provides a wide range of NZQA qualifications including diploma, undergraduate and postgraduate degree programmes for domestic and international student.
An extensive brand audit revealed valuable insights about their strengths, their competitors’ weaknesses and market needs. A new brand strategy was established and their name, logo and branding was overhauled and implemented across print, web, signage and vehicle graphics.
Within the first 18 months of the rebrand this high achiever has seen their student numbers increase by more than 25% and they have been ranked as a Category One provider by NZQA.
AIS engaged The Fount to conduct a comprehensive brand audit and rebranding of our organisation. The team impressed us with their comprehensive approach to research, which involved interviews and surveys with hundreds of our key stakeholders both here in New Zealand and overseas. The result of this project has been a recommendation of key values which have allowed us to make fundamental changes in the organisation, and reinforce our positioning in a very competitive environment.
I would thoroughly recommend The Fount to any business looking to engage an agency which can be relied upon to produce quality design work as a result of a rigorous research and design development process.
Marketing Manager, Auckland Institute of Studies