Your website should be an effective business and marketing tool that drives sales and enquiries. It’s also a key component of your company communications that needs to reflect your company branding.
There are many things you need to consider when creating a new website. Design features like clear navigation and good layout are paramount for your audience to easily find the information they are looking for. Marketing strategy and search engine optimisation (SEO) are essential for your website to be found. While practical requirements like hosting and content management are needed for the ongoing administration of your website.
One important area that shouldn’t be overlooked is the integration of your website with your branding and communications style. By aligning your website with your brand you will present a coherent and professional image that builds trust with your prospects and helps to create brand recognition that benefits your business both on and off line.
Many visitors to your website will not know your company so it’s important to make a good first impression. Professional branding and clear communication will persuade visitors to trust and engage with you. If you don’t make the right impression those enquiries will divert to any of your competitors that can be easily found online.
To get the most from your website you need to work with website designers that have branding and communications experience. At The Fount our understanding of branding and business communications along with our website design and development expertise means we can bring more value to your website design project, whether we’re providing design services for all your business communications or just working with you to improve your website’s effectiveness.
If you want to get more from your website contact us for a complimentary consultation.